How Do I Find Companies Losing Search Traffic?

A company whose organic search traffic fell by a third has a growth problem it can measure, and usually one nobody inside has had time to fix. Revnu checks each company's estimated Google traffic month by month, keeps the ones that are falling, and writes an email that reads more like an audit than a pitch.

Why it works

Most SEO pitches are generic. This one opens with their own trend, such as traffic down from 40,000 to 26,000 visits a month since spring, and 300 fewer keywords in the top ten. That's specific, it's checkable, and it's often news to the reader.

How to run it

1. Pick the companies. The kind of company you help, from a search or a list you already have.

2. Check the trend. Revnu reads each company's estimated organic traffic and ranking keywords month by month.

3. Keep the clear drops. Revnu keeps the companies with a sharp, sustained fall, and notes when it started.

4. Find the person. The head of marketing, head of growth or founder, with a checked work email.

5. Write with the evidence. One number and when it changed, and what you'd do about it.

The prompt

Find [B2B software companies in category X with 20 to 200 staff]. For each, check estimated organic search traffic and top 10 keywords month by month for the last six months, and keep the ones that fell by a third or more. Note the before and after numbers and when the fall started. Find the [head of marketing] and their work email. Write an email that opens with that one finding and offers to fix it.

Try this in Revnu

Each lead keeps its traffic trend on its Signals tab. Your first sequence waits for your approval in Review.

Run it every month

On the 1st of every month, check the search traffic of the companies in my Leads that we haven't contacted yet, and add the ones that fell by a third or more to the Traffic Drops campaign.

Set it up as a workflow once and it runs on its own. See recurring work with workflows and the workflows API.