How Do I Win Customers When a Competitor Has an Outage or Shuts Down?

A GTM play for Revnu. A competitor's outage, shutdown or acquisition gives every one of its customers a reason to look around today. Revnu watches competitors' status pages and news, finds the customers affected, and reaches them with a calm, useful offer while it still matters.

When a competitor goes down, shuts a product or gets bought, its customers start asking whether they should move. Most of them never get a good answer, so they stay. Revnu watches your competitors' status pages and news, finds the customers affected, and reaches them while the question is still open.

Why it works

A sunset or shutdown forces a decision with a deadline: every customer has to move somewhere. An acquisition makes customers worry about prices and the roadmap. An outage makes the person who chose the tool look bad in front of their team. In each case the buyer has a reason to talk to you today that they didn't have yesterday.

How to run it

Name your competitors. Revnu sets up a watch on each one's public status page, plus its blog and the news for shutdown and acquisition announcements.
Get told the moment it happens. The watch checks every few minutes and tells you when an incident is posted or an announcement goes out.
Find their customers. Revnu finds companies that run the competitor, from public evidence such as their website, job posts and the competitor's own customer pages.
Write with care. For an outage, never gloat: offer a backup or a calm conversation. For a sunset, lead with exactly what moving takes and offer to do it for them.
Approve and send. Your first sequence waits for you in Review.

The prompt

Watch the public status pages and blogs of [competitor 1] and [competitor 2]. If one has a major outage, or announces it's shutting down a product or being acquired, tell me straight away. Then find 30 companies that use that product and fit our buyer, work out what switching to us would take, and draft an email about it that doesn't gloat.

Try this in Revnu

Each lead keeps the incident or announcement on its Signals tab. Your first sequence waits for your approval in Review.

Run it every week

Every Monday, check the news for software in our category being shut down or acquired. For any you find, add 20 of their customers that fit our buyer to the Switchers campaign.

Set it up as a workflow once and it runs on its own. See recurring work with workflows and the workflows API.

The Intent Signals Library: Every Buying Signal Revnu Can FindEvery intent signal Revnu can find, grouped by type: hiring, new leaders, funding, filed company accounts, public contracts and tenders, permits and licences, technology changes, launches, competitors, conversations, ads, search, local businesses and verticals. Each one says why it means buying intent and gives an ask you can copy.How Do I Win Customers When a Competitor Raises Prices?A GTM play for Revnu. When a competitor announces a price increase, find the companies using that product who should switch, work out what switching takes, and reach them by email and LinkedIn with a low-barrier offer. Test the offers and scale what gets replies.How Do I Catch Companies in the Middle of Switching Tools?A GTM play for Revnu. Companies change tools in a short window: a new script on the website, an old one gone, a job post naming the new system. Revnu watches for the change and writes to the company while the decision is still being made.GTM Plays You Can Run With RevnuProven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

Frequently Asked Questions

How fast does Revnu know about an outage?

A watch checks a public status page every few minutes, so you hear about an incident soon after the competitor posts it.

Should I email during the outage?

Keep it short and helpful, or wait until it's fixed. Nobody likes a vendor dancing on a rival's bad day. A sunset or acquisition gives you more time and a better reason.

How does Revnu find a competitor's customers?

From public evidence: the tools a company runs on its website, job posts naming the product, and the logos and case studies on the competitor's own site. Each lead shows the evidence on its Signals tab.

What makes a good offer after a shutdown?

Make moving easy: migration done for them, a free onboarding call, or matching their current price for a year. Say what moving takes in plain steps.

Can I watch more than one competitor?

Yes. Name them all and Revnu sets up a watch for each one.