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How Do I License Speech Data From Radio Archives?

A GTM play for Revnu, for speech, voice and audio model companies. Radio stations, podcast networks and audio studios hold decades of recorded speech in many accents and languages. Revnu finds them by age, city and language, finds the owner's work email, and reaches them by email and LinkedIn.

A radio station on air since 1965 has recorded sixty years of hosts, guests and callers, in the voices of its town. A Spanish-language network has the same in another language. Revnu finds broadcasters and audio producers like these, checks how long they have recorded and in which languages, and writes to the owner with an offer for the archive.

Why it works

Old audio earns nothing once it has aired. Independent station groups are owner-run, and an offer that names their station, their city and their years on air reads as new revenue from something already paid for.

How to run it

  1. Name the speech you need. Languages, accents, regions, talk or call-in formats, a decade.

  2. Find the holders. Revnu searches radio broadcasters, podcast networks, audiobook and dubbing studios by founding year, size, city and language, and reads each website for formats and languages.

  3. Qualify them. Older and independent stations rank first; group-owned stations are noted.

  4. Find the owner. The owner, president or general manager, with a verified work email and their LinkedIn profile.

  5. Write by email and LinkedIn. The email names the station, its city and its years on air, and offers a paid sample of ten hours with shows they hold no rights to left out. A LinkedIn connection request follows, then a follow-up.

  6. Run it by language. Revnu runs each language or region as its own campaign.

The prompt

Find radio broadcasters and audio studios in [country or region] founded before [year], airing in [language]. Find the owner or general manager and their work email. Write an email that names their station, city and years on air, and offers to license archived broadcasts to train speech models, paid per hour, starting with a ten-hour sample. Connect on LinkedIn three days later.

Try this in Revnu

Each lead keeps its reason on its Signals tab with the source. Your first sequence waits for your approval in Review.

Run it every week

Every Monday, find 25 more [language] broadcasters in [region] and add them to the Audio Archives campaign.

Set it up once as a workflow.

Frequently Asked Questions

Which companies hold the most speech?

Talk and news radio, podcast networks, audiobook and dubbing studios, transcription firms and language schools.

Can it find a particular language or accent?

Yes. Revnu searches by country and city and reads each website for the languages a station airs in.

Does Revnu handle consent or rights?

No. Revnu runs the outreach. What can be licensed, and under what consent, is agreed between you and the station.