How Do I Sell to Companies That Just Won a Government Contract?
A GTM play for Revnu. A company that just won a public contract has new revenue, a delivery deadline and gaps to fill. Revnu reads official contract award notices in the US and UK, finds the winners that fit your buyer, and writes about delivering the contract they just won.
A contract award is public proof that a company just got paid to deliver something big, on a deadline, often with staff and suppliers it doesn't have yet. Revnu reads official award notices, finds the winners that fit your buyer, and writes about the work they now have to deliver.
Why it works
Governments publish who won, what for, how much and when. A company that just won a $40 million maintenance contract needs people, equipment, software, subcontractors and finance, starting now. Your email lands the week they're planning delivery, with a reason they can't ignore: their own award.
How to run it
Pick the awards. Tell Revnu which countries, buyers or kinds of work matter, such as "US defense construction", "UK council software" or "NHS trusts".
Read the notices. Revnu reads the official contract award announcements and notices for the last 30 days and lists each winner with the value, buyer, date and a link to the notice.
Keep the fit. Revnu reads each winner's website and keeps the ones that match your buyer.
Find the person. Usually the founder, managing director or the head of the team delivering the contract, with a checked work email.
Write about delivery. The email names the contract and offers help with the part of delivering it you solve.
Run it weekly. New awards are published every working day.
The prompt
Find companies that won a [US federal / UK public sector] contract in the last 30 days for [kind of work], worth more than [amount]. For each one, note the buyer, value, date and a link to the award notice. Keep the companies that fit our buyer, find the [job title] and their work email, and write an email that congratulates them on the contract in one line and offers help with [the part of delivery we solve].
Each lead keeps the award notice on its Signals tab, so you can open it before anything sends. Your first sequence waits for your approval in Review.
Run it every week
Every Monday, read last week's [US federal / UK public sector] contract awards for [kind of work], and add the winners that fit our buyer to the Contract Winners campaign.
Set it up as a workflow once and it runs on its own. See recurring work with workflows and the workflows API.
Related
Frequently Asked Questions
Which contract awards can Revnu read?
Official award notices that governments publish, such as the US Department of War's daily contract announcements and the UK's Contracts Finder and Find a Tender. Name a country or a buyer and Revnu reads the notices that cover it.
Who sells well to contract winners?
Anyone who helps a company deliver: staffing and recruiting, equipment and fleet, subcontractors, software, training, finance and insurance. If a new contract creates work you help with, this play fits.
Can I filter by contract size?
Yes. Say "worth more than £250,000" or "over $10 million" and Revnu keeps only those awards.
Is it fine to mention their contract in the email?
Yes. Award notices are published so the public can see them, and winners often announce them too. Mention it in one line and move to how you help them deliver.
Can Revnu find contracts we could bid on ourselves?
Yes. See the public tenders play, which finds open tenders that fit what you sell, with the buyer and deadline.