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How Do I License Video Footage for AI Training?

A GTM play for Revnu, for video model companies and footage data vendors. Production houses, stock libraries and local TV stations hold decades of raw footage. Revnu finds them by age, size and city, finds the owner's work email, and reaches them by email and LinkedIn with a licensing offer.

A production house that has shot commercials since 1982 keeps forty years of raw takes that never aired. A local TV station keeps every news package. A wedding videographer keeps every unused angle. Revnu finds companies like these, checks how long they have filmed and what, and writes to the owner with an offer for the library.

Why it works

Raw footage is the part of a library that earns nothing today. An owner-run production company can say yes on one call, and an offer that names their own work and city reads as found money, not a cold pitch.

How to run it

  1. Name the footage you want. Sport, nature, cities, aerial, people at work, a decade or a format.

  2. Find the holders. Revnu searches production companies, stock libraries, local broadcasters and videographers by founding year, size and location, and reads each website for what they film.

  3. Qualify them. Older companies and long-serving founders rank first, and filed accounts are read where a registry publishes them.

  4. Find the owner. The owner, president or head of the archive, with a verified work email and their LinkedIn profile.

  5. Write by email and LinkedIn. The email names the company, how long it has filmed and the work it is known for, and offers a paid sample review per hour of footage. A LinkedIn connection request follows, then a follow-up.

  6. Run it every week. Revnu adds new libraries as it finds them.

The prompt

Find video production companies, stock footage libraries and local TV stations in [country] founded before [year] with [size] people. Read each website for the footage they shoot. Find the owner or head of the archive and their work email. Write an email that names their company, how long they have filmed and their best-known work, and offers to license raw footage for AI training, paid per hour, with client-restricted work left out. Connect on LinkedIn three days later.

Try this in Revnu

Each lead keeps its reason on its Signals tab with the source. Your first sequence waits for your approval in Review.

Run it every week

Every Monday, find 25 more production companies founded before [year] in [region] and add them to the Footage Libraries campaign.

Set it up once as a workflow.

Frequently Asked Questions

What kind of companies hold the most footage?

Production houses with a long client list, stock libraries, local broadcasters, sports producers, and drone and aerial filming companies.

Does Revnu check the rights?

No. Revnu notes what each company says it films and who it works for, so you can ask the right questions on the call. Rights and the contract stay with you.

Who should the email go to?

The owner or president at a production company, and the head of the archive or library at a broadcaster.