# How Does a Head of Sales Use Revnu?

> The best five things a head of sales can hand Revnu, and the workflows and watches that fit. Champions who changed jobs, new sales leaders in their first 90 days, account signals overnight, a brief before every booked call, and monthly win and loss research.

Canonical: https://revnu.com/docs/role-head-of-sales
Last updated: 2026-11-07

Your reps need reasons to call, not more names. Revnu watches your accounts and your market for the moments that make a buyer ready, and turns each one into a researched lead and a first message.

> On the 1st of every month, check where the people who championed us at our customers work now, and draft a note to anyone who moved to a new company in our ICP.

[Try this in Revnu](https://revnu.com/sign-up?prompt=On%20the%201st%20of%20every%20month%2C%20check%20where%20the%20people%20who%20championed%20us%20at%20our%20customers%20work%20now%2C%20and%20draft%20a%20note%20to%20anyone%20who%20moved%20to%20a%20new%20company%20in%20our%20ICP.)

## Your best five asks

### 1. Champions at new companies

> Here's our customer list. Find the people who championed us who have changed jobs this year, and draft a note to each at their new company.

### 2. New leaders reviewing their vendors

> Find people who started a VP or Head of Sales role in the last 30 days at US B2B software companies with 50 to 500 staff, and draft a short welcome-to-the-role email for each.

### 3. Target accounts with fresh signals

> Check every company in our leads for new job posts in sales, tools they added or dropped, and funding in the last 30 days. Rank them by who to call this week.

### 4. A brief before every call

> When a new call is booked, research the company and the person, and send me a one-page brief.

### 5. Why we won and lost

> Research why our won and lost deals this quarter went the way they did, from meeting notes and each lead's history, and summarise the patterns.

## Workflows and watches that fit

- [Champions who changed jobs](https://revnu.com/docs/workflow-recipes.md#champions-who-changed-jobs): monthly, with a draft for each.
- [New sales leaders in their first 90 days](https://revnu.com/docs/workflow-recipes.md#new-sales-leaders-in-their-first-90-days): weekly.
- [Target accounts that open a new role](https://revnu.com/docs/workflow-recipes.md#target-accounts-that-open-a-new-role): every weekday.
- [A new call is booked](https://revnu.com/docs/workflow-recipes.md#a-new-call-is-booked): a watch that preps the call.
- [Monthly win and loss research](https://revnu.com/docs/workflow-recipes.md#monthly-win-and-loss-research): patterns from your call notes.
- [Daily outbound report](https://revnu.com/docs/workflow-recipes.md#daily-outbound-report): every campaign, every reply, one message.

## Related

[Find leads by buying signal](https://revnu.com/docs/uc-buying-signals.md), [replies and booked calls](https://revnu.com/docs/uc-replies-and-calls.md), [champion job changes play](https://revnu.com/docs/play-champion-job-changes.md) and [workflow and watch recipes](https://revnu.com/docs/workflow-recipes.md).

## Frequently asked questions

### Can Revnu read our call notes?

Yes, with Granola or Circleback connected, or call notes synced into Notion. See [integrations](https://revnu.com/docs/integrations.md).

### Can Revnu work our CRM?

Leads live in **Leads**, and a developer can sync them with your CRM through the [API](https://revnu.com/docs/developers.md). Import your customer list so Revnu leaves customers out and tracks your champions.

### Do replies to prospects go out on their own?

No. Replies to prospects and booking links always wait for your yes, so every conversation stays in your hands.