# How Do I Reach Companies the Moment a Regulator Approves Them?

> A GTM play for Revnu for selling into healthcare, life sciences and regulated industries. FDA clearances, care regulator registrations and other approvals are public and dated. Revnu reads them, finds the company behind each one, and writes about the launch or opening that comes next.

Canonical: https://revnu.com/docs/play-regulatory-approvals
Last updated: 2026-11-08

In regulated industries, nothing launches until a regulator says yes, and the regulator publishes the yes. An FDA clearance means a device is about to go to market. A new registration with a care regulator means a clinic or care home is opening its doors. Revnu reads those public records, finds the company behind each one, and writes about what comes next.

## Why it works

An approval is the starting gun. The company now needs a launch, sales reps, distribution, marketing, staff, software and insurance, and it's spent months waiting to buy them. The approval date gives you perfect timing and a reason to write that the reader is proud of.

## How to run it

1. **Pick the approval.** FDA 510(k) clearances for medical devices, new registrations with a care regulator such as the CQC, or another regulator's public decisions.
2. **Read the records.** Revnu reads the regulator's public database for your window and lists each company with the product or site, the date and a link.
3. **Check the fit.** Revnu reads each company's website and keeps the ones that match your buyer.
4. **Find the person.** The founder, CEO, head of commercial or the registered manager, with a checked work email.
5. **Write about the launch.** Congratulate them in one line and offer help with getting the product to market or the site full.

## The prompt

> Find [medical device companies that got FDA 510(k) clearance / clinics and care homes newly registered with the CQC] in the last 60 days. For each, note the product or site, the date and a link to the record. Keep the ones that fit our buyer, find the [CEO / head of commercial / registered manager] and their work email, and write an email that congratulates them in one line and offers help with [what comes next that we do].

[Try this in Revnu](https://revnu.com/sign-up?prompt=Find%20%5Bmedical%20device%20companies%20that%20got%20FDA%20510%28k%29%20clearance%20%2F%20clinics%20and%20care%20homes%20newly%20registered%20with%20the%20CQC%5D%20in%20the%20last%2060%20days.%20For%20each%2C%20note%20the%20product%20or%20site%2C%20the%20date%20and%20a%20link%20to%20the%20record.%20Keep%20the%20ones%20that%20fit%20our%20buyer%2C%20find%20the%20%5BCEO%20%2F%20head%20of%20commercial%20%2F%20registered%20manager%5D%20and%20their%20work%20email%2C%20and%20write%20an%20email%20that%20congratulates%20them%20in%20one%20line%20and%20offers%20help%20with%20%5Bwhat%20comes%20next%20that%20we%20do%5D.)

Each lead keeps the regulator's record on its **Signals** tab. Your first sequence waits for your approval in **Review**.

## Run it every week

> Every Monday, read last week's [FDA 510(k) clearances / new CQC registrations] and add the companies that fit our buyer to the Approvals campaign.

Set it up as a [workflow](https://revnu.com/docs/recurring-work.md) once and it runs on its own. See [recurring work with workflows](https://revnu.com/docs/recurring-work.md) and the [workflows API](https://revnu.com/docs/workflows.md).

## Related

[Intent signals library](https://revnu.com/docs/intent-signals.md), [government contract winners play](https://revnu.com/docs/play-government-contract-winners.md), [new locations play](https://revnu.com/docs/play-new-locations.md) and [all GTM plays](https://revnu.com/docs/play-overview.md).

## Frequently asked questions

### Which regulators does Revnu read?

Any that publish their decisions. FDA device clearances in the US and the Care Quality Commission's register in England are two strong ones. Name a regulator and Revnu reads its public records.

### Who sells well with this play?

Medical device distribution and commercial teams, healthcare marketing, clinical staffing, practice software, insurers, and suppliers to new care homes and clinics.

### Is a clearance the same as a launch?

Not always, but it's the step before one. Revnu notes the clearance date, and checks the company's website and news for a launch date where there is one.

### Is it fine to mention their approval?

Yes. Approvals are public and usually a point of pride. Congratulate them in one line and move to how you help.

### Does this work outside healthcare?

Yes. Any industry where a public body licenses or approves companies works the same way. Name the regulator and Revnu reads its records.