# How Do I Reach Founders and Executives Who Just Spoke on a Podcast?

> A GTM play for Revnu. A founder or executive on a podcast just explained, on the record, what they're working on and what's hard. Revnu finds recent episodes in your niche, reads what each guest said, and writes to them about the problem they described.

Canonical: https://revnu.com/docs/play-podcast-guests
Last updated: 2026-11-08

A founder on a podcast spends 40 minutes explaining what they're building, what's working and what's hard. That's better research than any database holds. Revnu finds recent episodes in your niche, reads what each guest said, and writes to them about the exact problem they described.

## Why it works

Guests go on podcasts to be heard. An email that picks up one specific thing they said, and answers it, proves you listened. It's the most personal opener there is, and it's built from what they chose to say in public.

## How to run it

1. **Pick the topics.** The problems you solve, such as "building pipeline", "hiring the first salesperson" or "scaling support".
2. **Find the episodes.** Revnu finds podcast episodes from your window where a guest talks about those topics, with the date and link.
3. **Read what they said.** Revnu pulls the guest's role, company and the specific problem or goal they described.
4. **Find their email.** A checked work email for each guest whose company fits your buyer.
5. **Write from their words.** One line on what they said, then how you'd help with it.

## The prompt

> Find B2B founders and executives who were guests on podcasts in the last 30 days talking about [topic]. For each, note the episode, date, link and the specific problem or goal they described. Keep the ones whose company fits our buyer, find their work email, and write a short email that picks up one thing they said and offers [how we help].

[Try this in Revnu](https://revnu.com/sign-up?prompt=Find%20B2B%20founders%20and%20executives%20who%20were%20guests%20on%20podcasts%20in%20the%20last%2030%20days%20talking%20about%20%5Btopic%5D.%20For%20each%2C%20note%20the%20episode%2C%20date%2C%20link%20and%20the%20specific%20problem%20or%20goal%20they%20described.%20Keep%20the%20ones%20whose%20company%20fits%20our%20buyer%2C%20find%20their%20work%20email%2C%20and%20write%20a%20short%20email%20that%20picks%20up%20one%20thing%20they%20said%20and%20offers%20%5Bhow%20we%20help%5D.)

Each lead keeps the episode link on its **Signals** tab. Your first sequence waits for your approval in **Review**.

## Run it every week

> Every Monday, find last week's podcast guests talking about [topic] and add the ones that fit our buyer to the Podcast Guests campaign.

Set it up as a [workflow](https://revnu.com/docs/recurring-work.md) once and it runs on its own. See [recurring work with workflows](https://revnu.com/docs/recurring-work.md) and the [workflows API](https://revnu.com/docs/workflows.md).

## Related

[Intent signals library](https://revnu.com/docs/intent-signals.md), [people asking for recommendations play](https://revnu.com/docs/play-buying-intent-posts.md), [conference meetings play](https://revnu.com/docs/play-event-attendees.md) and [all GTM plays](https://revnu.com/docs/play-overview.md).

## Frequently asked questions

### How does Revnu know what the guest said?

From the episode page, show notes and any published transcript. Revnu quotes what it found on the lead, so you can check it before anything sends.

### Should I mention the podcast?

Yes, in one line, with something specific. "Your point about hiring before product-market fit stuck with me" beats "loved the episode".

### Can Revnu find podcasts for me to appear on?

Yes. Ask Revnu to find podcasts in your niche that take guests and draft a pitch for each. Nothing goes out without your approval.

### Who sells well with this play?

Almost anyone selling to founders and executives, because the opener works for any product the guest's problem points to.

### What if the guest is very well known?

Big names get a lot of email. The play works best on guests of niche shows, who rarely hear from people who actually listened.