# How Do I Find Companies That Just Started Spending on Ads?

> A GTM play for Revnu for agencies, creative studios, landing page and analytics tools. A company that just started running ads or added an ad pixel to its site has a fresh budget and no results yet. Revnu reads the public ad libraries and website tracking, and writes about the ads it saw.

Canonical: https://revnu.com/docs/play-new-advertisers
Last updated: 2026-11-08

A company that just started running ads has committed a budget and is waiting to see if it works. That's the moment it's most open to help with creative, landing pages, tracking or the whole account. Revnu reads public ad libraries on seven platforms and the tracking on companies' websites to find them, then writes about the actual ads it saw.

## Why it works

An agency email that says "we can help with your ads" gets ignored. One that says "your new Meta ad sends people to your homepage, not a landing page" gets a reply, because it's specific and it's true. Ad libraries show every ad a company runs, with the date each one started, so you can write that email for every new advertiser.

## How to run it

1. **Pick the platforms and market.** Meta, Google, LinkedIn, TikTok, Microsoft, Reddit or X, and the kind of company you serve.
2. **Find new advertisers.** Revnu finds companies whose ads started in your window, or that recently added an ad pixel to their site.
3. **Read the ads.** Revnu reads each ad's headline, text, offer and landing page.
4. **Find the person.** The founder, head of marketing or head of growth, with a checked work email.
5. **Write about their ads.** One specific, useful observation, and what you'd do about it.

## The prompt

> Find [kind of company] that started running new ads on [Meta / Google / LinkedIn / TikTok] in the last 14 days. For each, show me the ads, the date they started and the landing page. Find the [head of marketing / founder] and their work email. Write an email with one specific, useful observation about their ads and how we'd help them get more from the budget.

[Try this in Revnu](https://revnu.com/sign-up?prompt=Find%20%5Bkind%20of%20company%5D%20that%20started%20running%20new%20ads%20on%20%5BMeta%20%2F%20Google%20%2F%20LinkedIn%20%2F%20TikTok%5D%20in%20the%20last%2014%20days.%20For%20each%2C%20show%20me%20the%20ads%2C%20the%20date%20they%20started%20and%20the%20landing%20page.%20Find%20the%20%5Bhead%20of%20marketing%20%2F%20founder%5D%20and%20their%20work%20email.%20Write%20an%20email%20with%20one%20specific%2C%20useful%20observation%20about%20their%20ads%20and%20how%20we%27d%20help%20them%20get%20more%20from%20the%20budget.)

Each lead keeps the ads on its **Signals** tab. Your first sequence waits for your approval in **Review**.

## Run it every week

> Every Monday, find [kind of company] that started new ads in the last week, and add the ones that fit our buyer to the New Advertisers campaign.

Set it up as a [workflow](https://revnu.com/docs/recurring-work.md) once and it runs on its own. See [recurring work with workflows](https://revnu.com/docs/recurring-work.md) and the [workflows API](https://revnu.com/docs/workflows.md).

## Related

[Intent signals library](https://revnu.com/docs/intent-signals.md), [competitor ads play](https://revnu.com/docs/play-competitor-ads.md), [tech stack switch play](https://revnu.com/docs/play-tech-stack-switch.md) and [all GTM plays](https://revnu.com/docs/play-overview.md).

## Frequently asked questions

### Which ad libraries does Revnu read?

Meta (Facebook and Instagram), Google, LinkedIn, TikTok, Microsoft, Reddit and X. See the [ad library guides](https://revnu.com/docs/ads-library-meta.md) for what each one shows.

### How does Revnu know an ad is new?

Ad libraries show when each ad started running, and Revnu keeps the first date it saw each ad. Ask for "started in the last 14 days".

### What does an ad pixel tell me?

A company that just added a Meta or TikTok pixel to its site is about to start spending, often before the first ad is live. Revnu checks the scripts on each site and shows what it found.

### What should the email say about their ads?

One true, useful thing, such as an offer that's buried or a landing page that doesn't match the ad. Never criticise the work harshly. Show you looked.

### Can I see what my own competitors run too?

Yes. See the [competitor ads play](https://revnu.com/docs/play-competitor-ads.md).